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Marketing and Selling

Our Counselors Talk Marketing and Sales

Hank Rodkin: 5 Essential Marketing Questions to Ask Yourself 
Elliot Shear: 8 Deadly Marketing Mistakes 
Mike Sullivan: 7 Keys to Effective Guerrilla Marketing
Earl Shraiberg:  6 Strategies of a Good Sales Person:  Advice from a Pro

Marketing Posts on Our Blogs

Web 2.0 Marketing:  Friedman's 4 Steps Into Social Media

What's Missing from Everyone's Marketing Plan Drafts? 

How Do I Get Information about My Online Competition, Track Their Keywords?

How-To's on Online Marketing Techniques

5 Tips for Enhancing Sales

  1. Educate your customers. Entrepreneurs whose businesses are ahead of the curve need to help customers understand the value of their products or services.

  2. Put prospect identification on the front burner. Keep developing sales leads and cultivating the people or organizations most likely to become your customers.

  3. Make an offer the customer can’t refuse. One professional association offered $250 off on next year’s annual conference if members signed up and paid now. Only $50 was not returnable if the member could not actually attend.

  4. Don’t give up. Persistence pays off—as long as it’s friendly and helpful and not overbearing.

Show customers that you are an asset to them. Prove that you can improve their businesses or enhance their lives.Hot Marketing Links

Community Information by Zip Code, California State University Library Industry Information, from Valuation Resources

SCORE.org on Marketing

Marketing Series from the SBA Marketing and Price, from the SBA

SBA Online Courses  (Scroll down on page)

Business.gov on Small Business Marketing

Business.gov on Data and Statistics

 

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 Marketing Workshops

marketing and selling

Take our Marketing Workshops
from experts like Elliot Shear to get customers and close sales 

Marketing and Sales: Targeting to Get Customers Monthly
Marketing is vital throughout a business to give you direction, to help you to set goals/objectives that will contribute to your success, and to ensure that everyone involved is focused on the same targets; this workshop will cover effective and strategic utilization of pricing, promotion, product planning and distribution to give you a competitive edge.

Strategic Marketing:  Using SWOT to Position Your Business 
March 17, 2010
A course designed to enhance basic marketing skills which may be the cornerstone of business success, with issues aligned to sustainable competitive advantages and planning with goals/objectives. tactics, and comprehensive marketing plans.

Stepping up to 21st Century Selling
March 23, 2010
This course is about showing you how to take the lead in this dynamic market. You will develop a 21st century selling mindset and operate in real-time. You’ll learn how to create a continuous sales process to keep your sales pipeline full and your sales funnel flowing.

Talk to a Free Volunteer Counselor about Your Problems With Marketing.
Sign up for Free Confidential Counseling at a Location Near You

selling for small business

Earl ShraibergCiticorp Center Branch

marketing advice
Phil Hartung Lincolnshire Branch

sales advice and training

Dave LebowitzGovernors State branch

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